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Top 5 Ways to Suppress Bad Google Results

Table of Contents

When you can’t remove something negative from Google, the next best strategy is to suppress it. That means pushing the bad result down in search by filling page one with better content.

The average person doesn’t go past the first page of Google. If you can bury negative links beneath stronger, more relevant pages, most people will never see them.

Here are the five most effective ways to do that.

More DB Insights: How to Remove Google Search Results

1. Build a Strong Personal or Business Website

Google favours websites with your name in the domain. That’s why owning a site like YourName.com or YourBusiness.com is one of the fastest ways to take control of your search presence.

Tips:

  • Include your full name or business name throughout the site
  • Create an “About” page, blog, and contact section
  • Update regularly to keep it fresh

Search engines reward active, well-structured websites with higher rankings over time.

2. Boost Your Social Media Profiles

Public, optimised social profiles often rank on page one. If you haven’t already, create or update accounts on:

  • LinkedIn
  • Instagram
  • Facebook
  • Twitter/X
  • YouTube

Use your real name or business name as the username and profile title. Post content regularly, and engage with others to keep these pages active and relevant.

3. Publish High-Quality Content

New, keyword-rich content helps fill out your search presence. The more good content you publish, the more Google has to rank—pushing down negative results in the process.

What to post:

  • Blog articles
  • How-to guides
  • Interviews or Q&As
  • Videos
  • Infographics

Post to your website and platforms like Medium, Substack, or LinkedIn Articles for broader reach.

4. Use Press Coverage and Guest Posts

Backlinks and third-party credibility make a huge difference. Writing or being featured in articles on trusted websites helps you build authority fast.

Where to pitch:

  • Industry blogs
  • Local news outlets
  • Podcasts or YouTube shows
  • Niche communities in your field

Ask to include your name or business name in the headline or byline when possible. These pages often outrank the original negative content.

5. Get Help If It’s Not Moving

Suppression takes time. If negative results are stuck in place or rising again, it may be time to bring in a professional.

An experienced reputation management service can:

  • Publish and promote high-authority content
  • Target the exact keywords the bad results are ranking for
  • Monitor your progress with tools like Ahrefs or Google Search Console

If the content is causing real harm, legal or removal options may also be worth exploring alongside suppression.

Final Takeaway

Suppression isn’t about hiding the truth—it’s about making sure better, more accurate information shows up first. Google prioritises relevance and trust. If you create the right content in the right places, you can push bad results off the first page—and take back control of your reputation.

If you’re facing something damaging, your first step should be to try to get it taken down at the source. If that doesn’t work, aim to have it deindexed by Google or the site itself. And if it’s still showing up, ReputationDB can help you navigate both options—so you stay in control of what people see online.

ReputationDB
ReputationDB helps individuals and businesses remove harmful Google search results and repair damaged online reputations. With proven strategies for content removal, reputation restoration, and search result control, ReputationDB makes it easier to take back your online image and protect what matters most. Whether you're dealing with outdated articles, negative content, or privacy concerns, our team is here to make sure the internet reflects the real you—not your worst moments.
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Privacy Policy

Commitment to Privacy

We at Reputation Database are committed to protecting the privacy of our customers. We are dedicated to providing you with superior service while protecting your privacy and safeguarding your personal information, as well as how you can access your information. This Privacy Policy outlines how and why we collect, use, protect and disclose your information, as well as how you can access your information on our website: reputationdb.com (the “Website”).

Information Collection 

Reputation Database collects personal information as defined under the New York SHIELD Act, the California Consumer Privacy Act (“CCPA”), the Canadian Personal Informal Protection and Electronic Documents Act (“PIPEDA”), the United Kingdom’s Data Protection Act 2018 (“DPA”), and the European Union’s General Data Protection Regulation (“GDPR”). Hereinafter, collectively, the “Privacy Laws”. Additionally, we control and process personal data under the DPA and GDPR. 

If you are a citizen or legal resident of the United Kingdom or European Union, or a resident of California, please see the section entitled Data Protection Rights Under the DPA, GDPR and the CCPA, below.

What Personal Information Do We Collect and How? 

We collect your personal information when you fill out a contact form from our Website for a quote for our services and in subsequent communications with our representatives via email, text message, video call or telephone call. If you opt to engage our service, some additional information may be collected in our written agreements which are executed via electronic signature. The personal information we may collect includes:

  1. your name,
  2. telephone number,
  3. residential address (for engaged clients only),
  4. email address,
  5. IP address;
  6. date of birth (for engaged clients only); and
  7. credit card information; and
  8. copies of your legal identification (for certain engaged clients only).

 

We may, however, in accordance with the Privacy Laws collect personal information without your knowledge or consent for a variety of reasons. These include collection solely for journalistic, artistic or literary purposes; information that is publicly available; collection that is clearly in the interests of the individual and consent cannot be obtained in a timely way, or it is required by law. 

Why We Collect Personal Information and What We Use Your Personal Information For

Collecting personal information about you is essential to our being able to provide the services that best meet your needs. All of the personal information we collect comes directly from you and may be used for the following purposes:

  1. to process applications and provide requested information, products or services;
  2. to obtain information for billing and accounting services relating to our products and services;
  3. to send communications, including newsletters;
  4. to offer you new products, services, or to inform you of ongoing campaigns and promotions;
  5. for internal, external and regulatory audit purposes;
  6. to manage and develop our business and operations to provide our customers with the highest level of satisfaction; an
  7. to meet legal and regulatory requirements.

Personal information may also be used for other purposes, subject to obtaining your express prior consent for such use. 

How Do We Secure Your Information? 

We are committed to protecting your personal information with the appropriate security measures, physical safeguards and electronic precautions. We implement a variety of security measures to maintain the safety of your personal information when you use our services, as required by the Privacy Laws. Access to personal information will be authorized only for the employees who need to know this information in order to perform their respective job duties and for the purposes set out in this Privacy Policy and in any contracts signed by you, or pursuant to your written instructions. We train our employees and make them aware of the importance of maintaining the confidentiality of personal information and our legal obligations under the Privacy Laws. Our employees are required to maintain confidentiality and may not use the information for any unauthorized purpose. Only our employees with a business need to know, or whose duties reasonably so require, are granted access to your personal information. We use a secure server which stores all personal information. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and we keep the information confidential. After the conclusion of the services provided to you, your personal information (including any credit card numbers, social insurance numbers, or other financial information, etc.) will be deleted from our servers in accordance with applicable law.

Do We Use Cookies? 

Yes. We use session cookies utilizing HTML5, and Javascript. Cookies are small files that a website or its service provider transfers to your computer’s hard drive through your web browser (if you allow them) that enables the website or service provider’s systems to recognize your browser and capture and remember certain information. We use cookies to compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. While Cookies are widely used, it may be possible to disable Cookies via your browser settings. You may visit our site anonymously. Google, as a third-party provider, uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads to you based on your visit to our Website as well as other sites on the Internet. You may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy. 

Do We Disclose Any Information To Outside Parties?

We will only use your personal information for the purposes stated in this Privacy Policy, as well as any forms signed or completed by you, any purposes that may be outlined and agreed to verbally, and within the limits of the Privacy Laws.

In the event that we want to use your personal information for a purpose not previously identified, consent with respect to such use or disclosure will, subject to the Privacy Laws and other applicable laws, be sought before it is used.

We may share your personal information as outlined below. In each case, we will endeavor to ensure that any other recipients of your data comply with the terms of this Privacy Policy and the Privacy Laws, including without limitation, through the use of contracts, non-disclosure agreements, confidentiality agreements, and other legally enforceable mechanisms.

In certain circumstances, we may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. We may also disclose your personal information as required by law, such as to comply with a subpoena or other legal process, when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request. Where legally permitted, you will be notified of any such disclosures.

 If Reputation Database is involved in a merger, acquisition, dissolution, sale of all or a portion of its assets, or other fundamental corporate transaction, we reserve the right to sell or transfer your information as part of the transaction. In such an event, you will be notified via email and/or a prominent notice on our website of any change in ownership, incompatible new uses of your personal information, and choices you may have regarding your personal information.

We may share your personal information with Service Providers we utilize for business purposes, including without limitation, monitoring and analyzing the usage of our services, advertising our services on third-party websites, advertising on our website, interacting with you, or for payment processing.

We may share or transfer your personal information with any parent company, subsidiaries, affiliates (including joint-venture partners, companies we control or that are under our common control) or successors, or in connection with any merger, sale, financing applications, or acquisition by another company.

We may share your information with our business partners to offer you certain products, services or promotions, including without limitation, law firms and legal professionals, public relations firms, etc. BY USING OUR SERVICES OR SUBMITTING YOUR INFORMATION TO US YOU EXPRESSLY AGREE TO SUCH TRANSFERS AND EXPRESSLY RELEASE US FROM ANY LIABILITY FOR THE ACTIONS OF OUR BUSINESS PARTNERS.

When you share personal information or interact with other users or register through a third-party platform, such as social media or professional networking sites, your contacts other users of said third-party platforms, may be able to see your name, profile picture, location and other data. Similarly, other users may be able to view the nature of your interaction with us, comment or share such interactions and/or contact you directly.

In certain circumstances, we may be required to provide personal information to third parties for legal or regulatory purposes.

Non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Children’s Online Privacy Protection Act Compliance 

We are in compliance with the requirements of COPPA (Children’s Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our Website, products, and services are all directed to people who are at least 13 years old or older. 

Your Consent 

Consent is required for the collection of personal information and the subsequent use or disclosure of this information. In order for us to receive personal information from you and allow us to provide you with a requested product or service, your consent to allow us to use that personal information in accordance with this Privacy Policy. When you are completing the service request form on our Website, you will be required to confirm by way of checking a box that you have read and agreed to the terms of this Privacy Policy. Only after such box is checked, will your personal information included in the form be provided to us. If you need to provide personal information about other individuals (such as employees, dependents, etc.), you must first obtain their consent for these purposes prior to your disclosure to us. Providing us with your personal information is always your choice. When you request services from us, we ask that you provide information that enables us to provide those services to the best of our abilities. You will be authorizing us to use and retain this personal information for as long as it may be required for the purposes described above. Your consent remains valid even after the termination of our relationship with you unless you provide us with written notice that such consent is withdrawn. By withdrawing your consent, or not providing it in the first place, you may limit or even prevent us from being able to provide you or an authorized third party with the products or services desired. You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice. You can contact us at [email protected] to express your intention to withdraw your consent. You may also contact us for more information regarding the implications of withdrawing consent. This policy does not cover statistical data from which the identity of individuals cannot be determined. We retain the right to use and disclose statistical data as we determine appropriate. 

Data Protection Rights Under the DPA, GDPR and the CCPA

As a citizen and/or resident of the European Union (“EU”) or the United Kingdom (“UK”) you may have certain rights available to you under the GDPR, in addition to those set forth elsewhere in this Privacy Policy. Residents of California may have rights under the CCPA similar to those contained in the GDPR. These rights include:

  1. Right to access – you have the right to request copies of your personal data collected by us. We may charge a small fee for this service.
  2. Right to correct – you have the right to that we correct any personal information we hold which you believe is inaccurate or incomplete.
  3. Right to erase – you have the right to request that we erase your personal data, under certain conditions.
  4. Right to restrict – you have the right to request that we restrict the processing of your personal data, under certain conditions. This includes the right to opt out of the sale of personal data under the CCPA.
  5. Right to object – you have the right to object to our processing of your personal data, under certain conditions.
  6. Right to portability – you have the right to request that we transfer the data we have collected to another organization, or directly to you, under certain conditions.
  7. Finally, you have the right not to be discriminated against based on exercising any of the rights listed above.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us via the means listed in the Contacting Us section below.

Dispute Resolution 

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request. 

Privacy Policies of Other Websites 

The Reputation Database website contains links to other websites, including without limitation, our profiles on social media pages. Our Privacy Policy applies only to the Reputation Database website and does not apply to any other websites which you may access via the Reputation Database website. When navigating to any other website from reputationdb.com you should read their privacy policy.

Changes to our Privacy Policy 

We may from time to time change or update this Privacy Policy as new services and uses are added or laws change. Changes to this Privacy Policy will be effective when notice of such change is posted on our website. Please check this Privacy Policy regularly for updates. This policy was last updated December 5, 2024. 

Contacting Us 

If there are any questions regarding this privacy policy you may contact us at [email protected] or write to us at 3050 Biscayne Blvd., Suite 400, Miami, FL 33137.